Sony DSLR-A550 Digital Camera Body

Canon Updated: 2009-11-10 RSS
Sony DSLR-A550 Digital Camera Body

Outstanding picture quality begins with the Sony α550 DSLR camera. Featuring 14.2 megapixel resolution for incredible detail and gorgeous enlargements, the α550 also has an Exmor CMOS image sensor and BIONZ image processor with chroma noise reduction to help achieve crystal clear photos with low noise all the way up to ISO 12800. Empower your photography with a different point of view thanks to a tiltable 3.0" LCD. Additional features include Quick Auto Focus Live View for composing shots in the LCD monitor and Manual Focus Check Live View which enables critical focus in macro and tripod shooting.

14.2 megapixels; amazing pictures
This camera's 14.2 megapixel resolution makes for incredible detail and gorgeous enlargements. The all-new Sony Exmor CMOS image sensor ensures state-of-the-art response. The large, APS-C format means high sensitivity, powerful depth-of-focus control.

Quick Auto Focus Live View
Unlike competing cameras, the DSLR-A550 is just as responsive in Quick Auto Focus Live View mode as in optical viewfinder mode. That's because, unlike the others, the α550 uses the same "phase detection" auto focus for Live View as for the optical viewfinder. While other Live View systems are severely restricted, Sony's performs superbly any time—even if you're shooting handheld or chasing after moving subjects like kids or pets.

Smile Shutter technology
Another Quick AF Live View enhancement, Smile Shutter technology automatically takes the shot when your subject smiles. Works with Quick Auto Focus Live View to capture spontaneous moments, making the difference between a missed shot and a cherished memory.

Dynamic Range Optimizer
Dynamic Range Optimizer improves results with backlit subjects and recovers details hidden in shadows. Normal DRO improves detail using standard gamma curves for fast shot-to-shot response time, while Advanced DRO adjusts dynamic range area-by-area for greater accuracy.

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