Sony KDL-40XBR3 BRAVIA XBR series LCD Flat Panel HDTV

Sony Updated: 2007-08-11
Sony KDL-40XBR3 BRAVIA XBR series LCD Flat Panel HDTV

Feel like you're part of the action with the BRAVIA® KDL-40XBR3 LCD flat panel HDTV. Advanced full digital HD video processing, 1080p picture quality and the Live Color Creation backlight system are integrated features that add up to cutting-edge resolution and reproduction. Add rich surround sound with digital enhancement and amplification, and you've got the best combination of picture and sound in a stunning 40"1 design. And with the glossy-black finish, you'll be wondering if the view is nicer with the TV on or off.

BRAVIA Engine™ PRO Full Digital Video Processor
Presenting the next evolution of the BRAVIA Engine™ PRO. Sony improved on the great benefits of the BRAVIA Engine™ by adding a picture quality enhancement circuit called Digital Reality Creation Multi-function v2.5. DRC-MFv2.5 now has the added ability to process interlace and progressive video signals and because it has twice the processing power of previous DRC-MF circuits, it can do its processing and output them to 1080p. (1080p signals are not processed through this DRC-MFv2.5.) Add to this the crisp details, outstanding contrast, eye popping colors, and dramatically reduced digital artifacts that DRC-MF circuitry is known for. And the best part of all is that DRC-MFv2.5 is user adjustable according to the video source. All of this helps define the reason why people want Sony TVs to begin with unparalleled picture quality.

Full HD 1080
There are a lot of ways to define high-definition but Sony Full HD means you’re getting the best resolution that high-definition has to offer. With Sony HDTVs, Full HD 1080 means 1920 x 1080 pixels and 1080p video inputs. From a Blu-ray Disc™ player, BRAVIA® LCD Television or SXRD™ Front Projector or Rear Projection Television -- your lifestyle demands the best in high-definition which is why Sony puts its Full HD 1080 technology in more HD devices than any other manufacturer.

1920 x 1080 Panel Resolution
When it comes to high-definition TV the pinnacle of performance is achieved by using 1920 x 1080 display panels. And BRAVIA V-Series televisions have them. Full HD 1920 x 1080 panel resolution with over 2 million pixels (more than twice that of 720p HDTV) is exactly what you need to reproduce the 1080p content that can be delivered by our cutting edge 1080p Blu-ray disc™ player. And working with BRAVIA Engine™ PRO everything from standard definition and high definition is upconverted to 1080p for a picture so real it’s like you’re actually there.

Live Color Creation System
Decades of television know how allow us to realize that an LCD TV is more than just the panel; it’s actually a system. Uncompromised picture quality starts with combining carefully chosen components and circuits to optimize system quality, among these are the color creation and processing functions. That’s what Live Color Creation is all about. It starts with the BRAVIA Engine™ PRO video processing system, which enhances primary colors and corrects half-tone colors for natural overall color. Next, a WCG-CCFL backlight using Sony’s phosphor formula delivers a specific spectrum of light designed to work with our specially formulated color filters. The combination of these three components creates deep, deep blues and natural greens for overall colors that draw you right into the picture.

HDMI™ and PC Connectivity
Designed for maximum versatility, Sony’s BRAVIA XBR-Series LCD TVs are equipped with a comprehensive range of input interfaces. The HDMI (High-Definition Multimedia Interface) is the first industry-supported, uncompressed, all-digital audio/video interface. HDMI technology supports enhanced or High Definition video, together with multi-channel digital audio to provide matchless image and sound reproduction. BRAVIA XBR Series TVs include (3) HDMI 1080/60p inputs. The PC input (HD-15-pin) offers easy connection to your PC, allowing you to use your high resolution BRAVIA XBR-Series Digital TV as a computer monitor.

Product Specifications
Aspect Ratio* 16:9
Screen Size* 40 inches measured diagonally
Television Type* Flat Panel
Closed Caption (CC)* Yes
ID1 Detection* Yes
Video Label* Yes
Native Resolution* 1080p
Display Resolution* 1920 x 1080
Tuner* ATSC, Clear QAM
Video Processing* Yes (BRAVIA Engine™ PRO)
Noise Reduction* Yes
Comb Filter* 3D Digital Comb Filter
DRC® MultiFunction Circuitry* Yes (DRC MF V2.5)
Game Mode* On/Off
Light Sensor* Yes
Picture Modes* Vivid, Standard, Custom
Wide Mode* Wide Zoom/ Normal/ Full/ Zoom
Display Technology* LCD (178° wide viewing angle LCD display panels)
Backlight Type* WCG-CCFL (Wide Color Gamut - CCFL)
High Definition* Yes (Full HD 1080)
Audio Power Output* 22W (11W x2)
Steady Sound® Automatic Volume Control* Yes
Sound Mode* Dynamic, Standard, Custom
MTS Stereo Decoder* Yes
A/V Synch* Off/1/2/3
Digital Amplifier* Yes
SRS® TruSurround® XT Audio Effect* Yes
Dolby® Digital* Yes (AC3/ATSC only)
Channel Skip/Add* Yes
Favorite Channel* Yes
Speed Surf™ Channel Selection* Yes
Parental Control (V-Chip)* Yes
Programmable Timer* Yes
Sleep Timer* 15, 30, 45, 60, 90, Off
Timer Events* Timer 1, Timer 2
Clock* Yes
Power Save Mode* Standard, Reduced, Picture Off
Picture Freeze* Yes
Input Skip* Yes
Analog Audio Input(s)* 5 (1 Side /4 Rear)
Audio Out (Variable/Fixed)* 1 (Rear)
Component Video (Y/Pb/Pr ) Input(s)* 2 (Rear)
Composite Video Input(s)* 3 (2 Rear/1 Side)
Digital Audio Output(s)* 1 (Rear)
S-Video Input(s)* 1 (Rear)
Headphone Output(s)* 1 (Side)
PC Audio Input(s)* 1 (Rear)
PC Video Input(s)* 1 (Rear)2
HDMI™ Connection(s)* 3 (1 Side/ 2 Rear) - 1 rear input has L/R audio inputs
Power Consumption (in Operation)* 227W
Power Consumption (in Standby)* Less than 0.5W
Energy Star® Compliant* Yes
Dimensions (Approx) Width* 43.7" (1111mm) with pedestal; 43.7" (1111mm) without pedestal
Dimensions (Approx) Height* 28.23" (717mm) with pedestal; 25.87" (657mm) without pedestal
Dimensions (Approx) Depth* 12.68" (322mm) with pedestal; 4.84" (123mm) without pedestal
Weight (Approx.)* 77.16lbs (35.0kg) with pedestal; 66.14lbs.(30.0kg) without pedestal
Packaging* 48.43" x 14.96" x 32.80" (1230 x 833 x 380mm); 90.39lbs (41kg)
VESA* Yes (VESA Hole Mount Compatibility for Mounting Applications)