Sony Updated: 2008-09-05 RSS

Feel like you're part of the action with the KDL-40XBR7 BRAVIA® XBR® LCD flat panel HDTV. In addition to Full HD 1080p resolution, this HDTV features Motionflow™ 120Hz technology, which enhances motion to deliver a smoother and clearer looking picture. It's also outfitted with a powerful BRAVIA Engine™ 2 fully digital video processor that renders stunning images from any resolution. Enjoy exceptional ease-of-use with the Xross Media Bar™ user interface, integrated TV Guide® Interactive Program Guide and BRAVIA Sync one-touch component control. You can even expand your HDTV's capabilities with optional BRAVIA® Link modules (sold separately). This HDTV comes with an abundance connectivity options so you to connect the latest video sources. And with the gorgeous piano gloss black finish with floating glass accents, it will be the sharpest wall in your home.

16:9 Full HD 1080p Resolution Panel
16:9 Full HD 1080p resolution panel (1920 x 1080) accepts any HDTV signal and renders it with optimum resolution.

Motionflow™ 120Hz technology
Motionflow™ 120HZ technology doubles the frame rate to help remove judder in film sources, HD content, and broadcast movies and primetime programming, creating smoother, more fluid motion that delivers a natural and realistic viewing experience.

The BRAVIA Engine™ EX fully digital video processor uses a collection of unique Sony® algorithms to significantly reduce noise, enhance overall image detail, and optimize contrast so every scene produces sharp, vibrant, life-like images.

Advanced Contrast Enhancer circuit (ACE)
Advanced Contrast Enhancer circuit (ACE) dynamically improves contrast, resulting in deep blacks in darker scenes without losing fine details in shadows and other dark areas of the picture.

Live Color Creation™ technology
Live Color Creation™ technology with WCG-CCFL backlight uses advanced chroma signal processing to widen the color reproduction range for overall more natural and vibrant colors.

x.v.Color™ technology
x.v.Color™ technology adopts the x.v.YCC international color standard to display nearly twice as many (1.8x) viewable colors than the existing RGB color standard.

Dynamic Video Noise Reduction
Dynamic Video Noise Reduction adaptive technology analyzes the motion, sharpness and brightness of each scene in real time to identify various types of noise and reduce unwanted artifacts without compromising the video signal.

24p True Cinema™ capable
24p True Cinema™ mode enables you to enjoy films at their intended 24 fps (frames per second) when viewed using a 24p capable output device, such as a Blu-ray Disc™ player.

DMex™ enabled
DMex™ functionality expands your HDTV’s capabilities by letting you connect optional BRAVIA® Link modules, including the BRAVIA® Internet Video Link, BRAVIA® DVD Link, BRAVIA® Wireless Link and BRAVIA® Input Link (all sold separately).

Digital Media Port
The Digital Media Port connection allows the use of an optional Digital Media Port cradle to connect digital devices directly to your BRAVIA® HDTV.

BRAVIA® Sync capability allows you to control CEC-enabled components connected via HDMI™ input. Use your BRAVIA® HDTV remote control to play Blu-ray Disc™ or DVD movies6, access home theater settings, and even operate compatible Handycam® camcorders with a convenient on-screen display.

DLNA® compliant
DLNA (Digital Living Network Alliance) compliance allows BRAVIA® XBR®7-Series HDTVs to access digital photos from DLNA-enabled PCs and other devices.

PhotoTV HD
Bring your photos to life and enjoy highly detailed, Full HD 1920x1080 images with the PhotoTV HD4 mode. PhotoTV HD fine tunes settings on your BRAVIA® XBR®7-Series HDTV such as sharpness, gradation and color to display images that more closely match the look of printed photographs.

Xross Media Bar™ (XMB™) user interface
Xross Media Bar™ (XMB™) makes it simple and intuitive to navigate the television's menus, controls, and user settings.

TV Guide® Interactive Program Guide
Sony® has integrated the TV Guide® Interactive Program Guide into the exclusive Xross Media Bar™ user interface to deliver continually updated program listings.

Favorites & Photo Slideshow functions with rich 3D graphics
Favorites and Photo Slideshow functions feature rich 3D graphics that make it easy and fun to quickly access video content and digital photos to share with family and friends.

Ample Connection Options
The BRAVIA® XBR®7-Series LCD HDTV offers four HDMI™ inputs (up to 1080/60p capable) that transmit uncompressed digital video and multi-channel audio over one cable, as well as two HD component connections (1080/60p capable), giving you the flexibility you need to connect the latest video sources.

PC Input x1
A PC input connector (HD-15 pin) allows you to connect your PC (up to 1920x1080p resolution) and use the BRAVIA® XBR®7-Series HDTV as a computer monitor.

RS-232C Control
RS-232C connectivity enables you to operate your BRAVIA® HDTV using home control and automation systems.

VESA® compatible hole spacing
VESA® compatible hole spacing uses an industry-standard mounting hole pattern that can be used with VESA-compliant mounting brackets, taking the guesswork out of selecting the proper hardware for hanging your TV on the wall.